Nobody likes a copy-cat. Although “they” say that imitation is the best form of flattery, we all desire to have something a little different and maybe even cooler than the next rider. Lucky for all of us cyclists, Trek Bicycles offers their Project One customization platform. Finally, we can make our own bicycle scream with our own personality. With their commitment to innovation & design, Trek believes you should have the opportunity to be an Artist and create your masterpiece. From choosing paint to hand-picking parts, Trek believes that your have the ultimate say in your investment. So, turn heads. Get people on the road or trail talking. Stand out!